Nearly 90% of agents use Facebook to reach prospective clients. Another 59% use Instagram. If you're not using digital real estate marketing methods, you're limiting your reach.
A strong property marketing strategy relies on multiple tactics to boost property visibility. Not sure how to reach buyers in Southern New Hampshire? Read on for our effective real estate marketing tips today!
1. Research Southern NH Properties
Before applying our NH real estate tips, research the local market. Understanding current trends can inform your marketing strategy. Consider:
- Average rental rates
- Recent property upgrades
- Your target audience
Define your audience based on demographics and psychographics. For example, how old are your most common buyers? What are they looking for in Southern NH properties?
Understanding your target audience will help you personalize your marketing messages. Personalization can improve your marketing ROI by up to eight times.
2. Update the Property
Local buyers won't take a second glance at your investment property if it's falling apart. In fact, you only have one-tenth of a second to make a first impression. Upgrade the property to draw more people to the listing.
Improve the property's curb appeal first. Paint the exterior, plant fresh flowers, and trim the yard.
Consider upgrades that will improve the property's value. These include energy-efficient windows, kitchen appliances, and smart home technology. Choose upgrades local buyers already want.
Schedule regular inspections. Spot and repair problems before potential buyers notice. Otherwise, they may submit a low bid.
3. Hire a Real Estate Photographer
Old, discolored photos won't attract renters. In fact, property listings with high dynamic range photos increase views by 118%. About 32% of homes with high-quality photos sell faster than others.
Photos can boost your offer prices. Listings with professional photos receive 47% higher asking prices per square foot. About 68% of buyers say listings with great photos make them want to visit the home.
Hire a professional photographer. Have them film videos for your social media marketing strategy.
4. Apply Property Listing Strategies
Optimize your online listing to generate bids. Effective property listing strategies include:
- Using location-specific keywords
- Using compelling language
- Writing a detailed description
- Including photos and videos
- Listing amenities and special features
Add your contact information and a strong call to action to encourage in-person tours.
5. Create Digital Ads
Create digital ads using Facebook Ads and Google Ads to boost property visibility. You can target buyers based on demographics or keywords.
Use stunning images and videos of the property when creating visual ads. You'll generate more clicks and leads.
6. Share on Social Media
Share a link to your property listing on social media. Social media will expand your reach and boost engagement. Respond to questions buyers have to drive their interest.
7. Request Real Estate Marketing Services
Instead of applying these real estate marketing tips alone, outsource. Partner with an experienced property management company. Leverage their expertise to ensure your success.
Outsource Your Property Marketing Needs
Developing an effective property marketing strategy can take time. Instead of missing opportunities, outsource. Partner with a full-service property management company.
Our team at PMI Granite State has a strong track record of success and the awards to prove it. Trust our commitment to enhance, improve, and add value to your property.
You can trust our expert team, 20 years of experience, and award-winning solutions. Contact us now to schedule a free consultation.
